To be known and to know are vital innate desires in all of us. The business world knows this all too well so they invest time and money branding. Well, consider this; you are a walking, talking, live brand. You are every bit a brand as Nike, Bank of America, ESPN or even Hershey’s chocolate. Being a brand says – I am distinct and everything I do or do not do communicates the value of me, the brand. The purpose to be known (brand you) is to help know and understand yourself and your contribution to others and the world.
Brand you is derived from non-other than you with all your intrinsic traits, desires, characteristics, and personality topics. To be known, ask yourself the same questions businesses ask. What is it that makes me different from others? What is my niche and where is my (community) marketplace? What are my strengths and gifts? Who are my associates, support network, coaches?
You are the maverick of your own branding destiny so place your personal prints on your life and let your brand out.
Here are three (3) tips to Just Do It:
- DEVELOP YOUR BRAND: You are only as successful as the brand you develop. Take time to plan, define what kind of life you want to lead, and say, “I’m lovin it.” Get motivated to create the life that is always learning, growing, and being a better person than yesterday. The guarantee is in you, so be good to the last drop.
- EXPRESS YOUR BRAND: You’ve got to say, “where’s the beef?” Communicating your purpose is characterized by whom, when, where, what, and how are others going to receive you. Are you attractive in attitude, language, and emotions? Would you buy you? Look in the mirror, know your brand, and don’t leave home without it.
- REJUVENATE YOUR BRAND: Be open to recreate yourself. Rejuvenating, reinventing, and resurrecting are part of being human. In 2001, I launched the first (ICF) Coach Certification School in Oregon, called The Centre for Coach Training. The economy crashed in 2008 and some failed business risk lead me to rebrand with a new name, New Vibe Training, new location, new staff and I became deeply aware of growing in effective leadership and entrepreneurship. It was the best that came out of the worst. It was a new vibe of learning. Is this the time to redefine your world in a whole new way?
Carl Casanova, M.S.